INSTAT Survey: Nine out of ten Albanians are exposed to the media
News, soap operas, political debates have become an important tool of time for Albanians. In a recent INSTAT survey, in more than 16,000 people, it was…
Albania, among the countries with the lowest advertising market in the region
The advertising market remains underdeveloped in the countries of the region, due to the level of economy and sophistication…
13/03/2019 2:12 PMWho are the biggest advertisers in the country
For years, telecommunications and banks have "fueled" the media market in the country through large marketing budgets, the lion's…
13/03/2019 2:12 PM“More for Less”, for those who want to survive in this market
An interview with Suela Shtylla, managing director of McCANN Tirana, The advertising market is not expected to show…
13/03/2019 2:09 PMAlbanian companies focus on marketing and human resources
An interview with Gerton Bejo, CEO of the VATRA agency For Geron Bejon, VATRA's advertising agency CEO with activities in Tirana, Pristina and Skopje, Albanian businesses…
Advertising agencies’ income comes
Reducing advertiser budgets in 2017 has also "attracted" publicity agencies, which reported generally declining revenue. The annual turnover of…
13/03/2019 2:05 PMRadio Recovery
Drivers and car passengers have remained the only "hopes" to listen to the radio, especially in the summer, when…
13/03/2019 2:01 PMSpace advertising, the market grows in 2016, but falls again
The four leading operators in outdoor advertising, Albartex, La Strada, Metro AD, reported a decline of 9% in revenue…
13/03/2019 2:00 PMOnline media, after the blossom, will be screened
Andi Bushati, publisher of Lapsi.al The addition of online media in the last few years created a new space of freedom and information but, in turn,…
The media are experiencing the second “shake” in the advertising market
Gjergj Kalaja, Director of the Digital Department at Mediadesk.al The advertising market in the country, after initially targeting online…
13/03/2019 1:47 PMAdvertisers “betray” online media, lured by influential people
Portfolio inflation does not stop. As their number continues to increase rapidly, most of them do not have their…
13/03/2019 1:44 PMThe slow death of the printed press
The print is going to slow death, as its content, unlike the world's media, is not adapting to rapid…
13/03/2019 1:39 PMTelevision Operators, Top Channel the biggest, Klan the most profitable
The competition is fierce among the televisions to attract the viewers' attention every second. For several years, Klan and Vizion Plus, besides their products, are competing…
Media mania
The slower advertising market is not stopping media "war", on the contrary. New information TVs are opening up, while…
13/03/2019 1:11 PMThe advertising market 2017-2018
In total, the country's advertising market in 2017 is estimated to have reached 37 million euros, down 6%, marking…
13/03/2019 1:09 PMRoaming in the Balkans
Costs will become zero by 2021 The roaming tariffs between the six Western Balkan countries (WB6 - Albania, Montenegro,…
13/03/2019 1:08 PMPPP projects are not related to the European liaison network
Europe intends to complete and modernize transport routes by 2030 through the Trans-European Networking Network (TEN-T) Program. The TEN-T program was set up in 2006 by…
PPPs, failure without warning
How much financial capacity are the selected companies for Public-Private Partnerships to make big investments. How is their solvency…
13/03/2019 1:03 PMAll against PPPs
From international institutions, to economic experts, everyone expresses reservations about the government's order towards Public-Private Partnership projects. Their concerns,…
13/03/2019 12:59 PMPeople are leaving, who will buy all these apartments ?!
Albania has been affected by a second wave of population emigration since 2015. In addition to turning this into…
13/03/2019 12:53 PM