Outdoor advertising, the market expands in 2016, but shrinks once again

30/03/2018 2:32 PM 0 komente

The three main operators that manage outdoor advertising, Albartex, La Strada, Metro JSC, have reported revenue upgrades in 2016, following the fall for two consecutive years. Their income increased by almost 10% to around 3.2 million euros. Market actors claim that the upward trend is explained by the European Football Championship, the introduction of kiosks at bus stations, and an upward trend in tariffs by the largest market player. However, Idra Media’s data show that this positive trend has not […]

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