Who are the biggest advertisers in the country

13/03/2019 2:12 PM 0 komente

For years, telecommunications and banks have “fueled” the media market in the country through large marketing budgets, the lion’s share goes to television. But in 2017, both of these segments resulted to have been far more “grunty” as telecommunications resulted in losses as a result of revenue collapse and increased spending in a mature market, while banks slowed lending and they went on sale. Cellular companies had a total advertising budget of 2.2 billion in 2017 (about 17 million euros), […]

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